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Case study · 2025
CDO Group
A founder-led content series
A recurring series for CDO Group: "Quick Questions", the founding story, golden rules and behind-the-scenes, all cut in one consistent branded look.
Brand SeriesShort-formMotion Graphics
- Role
- Video Editor
- Timeline
- Monthly batches
- Team
- Editor working with the client's team (via Anthony)
- Platform
- Instagram / TikTok / Facebook
4
recurring formats in one series
1
branded template system for every episode
60s
average episode length
01
The brief
CDO Group wanted their people in front of the camera regularly: answering quick questions, telling how the company started, sharing their rules. It needed to feel like one show, not random posts.
02
What I did
- Designed a branded open (the blue CDO title card) so every episode is recognizable in one second
- Built separate formats: Quick Questions, The Story, Golden Rules, Behind the Scenes, Reel Questions
- Cut talking heads tight with captions and b-roll so non-actors still look confident
03
Why it works
A series compounds. When every episode looks like the last, viewers start recognizing the brand before they read the name.
the edits
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