Case study · 2026
Lumina Pro
Testimonials that sell a red-light device
Customer testimonials for a red-light therapy mask, edited so real people sound believable and the product does the convincing. Delivered in captioned and clean versions for every placement.
- Role
- Video Editor
- Timeline
- Batch delivery
- Team
- Solo editor for the brand
- Platform
- Meta / TikTok ads
4
testimonial ads in the first batch
2
versions each: captioned and clean
<75s
every story told under a minute and a half
01
The brief
Lumina Pro sells a red-light therapy mask, which is a product people are skeptical of. The proof had to come from real customers, and the edit had to keep their stories honest while still landing the point fast.
02
What I did
- Found the single strongest line in each raw testimonial and opened with it
- Cut pauses and repeats without making anyone sound scripted
- Captioned every word for sound-off viewing, then exported a clean no-caption version for placements that add their own text
- Kept the device on screen at the moments it's mentioned, so the product is always the proof
03
Why it works
Testimonial ads fail when they feel staged. The goal was to make each person sound like they're talking to one friend, not reading a review.
the edits
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